Our mission is to make beautiful and cool bags that don’t harm animals, humans and our planet. What do we do to achieve this?


Protecting The Environment

Optimising lower impact and less polluting practices in our process and products:

Mashu use’s materials based on conservation of raw materials, toxic-free solutions, and with minimal dependency on natural resources. For example we are using materials from recycled polyester and plastic. That means reducing energy consumption and CO2 emissions into the atmosphere by 80% compared to the traditional petrol-based polyester production process. We also use natural fibres such as Pinatex a leather alternative made from cellulose fibres extracted from pineapple leaves. We plan to implement more natural fibres in our next seasons such as Hemp, Jute, and more. All of our materials are recyclable at the end of its useful life. Our handles are all made from wooden offcuts from a furniture company in Greece that would otherwise be thrown or burned creating a circular economy and cradle2cradle design system.


Why Vegan?

Leather is not sustainable. Between the tannery and the dye house, leather receives multiple applications of chemical preservatives, colorants, stiffeners, and modifiers to give it its desired finish. Apart from the fact that the vast majority of these additives are harmful to the environment ,human health and cause pollution during the manufacturing process, they make the material impossible to biodegrade, meaning that these products could end up polluting the Earth for thousands of years to come.

In addition Animal Husbandry is one of the leading causes of climate change due to the heavy use of resources needed including land, water, food and fuel. Of course a lot of vegan alternatives out there might just be as bad as leather we focus on using the most sustainable alternatives to leather that are available in the market and will always strive to keep improving every season. Mashu is 100% vegan. We make sure that even the glue used in our bags doesn’t contain fish as a lot of the conventional glues are made from fish derivatives.


Ethical Production

As important as it is to make sustainable products, we find equally as important the livelihood of the people who make them. We work with a small family run factory with 5 artisans who put so much love into each and every bag.

They provide good wages, working hours and health and safety measurers. We also make sure our suppliers are transparent about their production methods including the treatment of their employees. We make sure their ethos is in line with ours and communicate this openly.