Protecting the Environment

Optimising lower impact and less polluting practices in our process and products:

Mashu uses materials based on conservation of raw materials, toxic-free solutions, and with minimal dependency on natural resources. For example we are using materials from recycled polyester and plastic. That means reducing energy consumption and CO2 emissions into the atmosphere by 80% compared to the traditional petrol-based polyester production process.

We also use natural fibres such as Pinatex a leather alternative made from cellulose fibres extracted from pineapple leaves. Recycled Cotton, Hemp and plant based leather alternatives made from cactus and corn.

All of our materials are recyclable at the end of their useful life and some can even biodegrade. Our handles are all made from wooden offcuts from a furniture company in Greece that would otherwise be thrown or burned creating a circular economy and cradle2cradle design system

Why Not Leather?

Leather is not sustainable.

Between the tannery and the dye house, leather receives multiple applications of chemical preservatives, colorants, stiffeners, and modifiers to give it its desired finish. These additives are harmful to the environment and human health, and make the material impossible to
biodegrade.

On top of the leather production process, animal husbandry is one of the leading causes of climate change, due to the heavy use of resources needed including land, water, food and fuel.

As a brand, we are aware that some vegan alternatives out there can be just as bad in terms of resources used. That’s why we spend a huge amount of our time researching to find the most sustainable alternatives to leather available in the market. Our efforts, findings and solutions are ever evolving.

MASHU X COMPARE ETHICS

“Transparency within our supply chain is very crucial ”

In a world of greenwashing and misinterpretation we wanted to verify our sustainability claims with a third-party verification to help us prove what we say is what we do. By being as transparent as we can, we hope to build meaningful, trusting relationships with our community. Our partnership with Compare Ethics allows us to share evidence-based credentials for each product.

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MASHU X TREEAPP

We work with TreeApp to plant 5 trees for every bag purchased. By planting trees, we can increase carbon capture, revitalise species and provide social and economic benefits to local communities. The planting activities are performed by local tree-planting NGO’s, who make sure every single tree they plant benefits endemic species and local communities.